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ASSOCIATION of ENTREPRENEURIAL ATTORNEYS

Achieve more. Work less.

Member Benefits

MARKETING SUCCESSES TO EMULATE

CASE STUDIES

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How One Bankruptcy Lawyer Uses Long-Tail Keywords to Increase Search Engine Rank
This wise marketer provides several pearls about reviews, websites, optimization, Adwords, and overall strategy.

 

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Novel Marketing Tactics Boost a New Law Firm to Leadership
In less than two years these lawyers built the largest criminal defense practice in the county.

 

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High ROI For NYC Divorce Attorney From 2 Marketing Investments
Reputation management and client-oriented office procedures deliver clients for this longtime divorce lawyer.

 

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Focusing On A Niche
After failing with flyers, social media, and his first niche, this immigration attorney found a winning path. Here are details on the avenues working for him.

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Computer Entrepreneur Turned Family Lawyer Uses Business Lessons Previously Learned
With effective marketing and a good business plan, going solo straight out of law school can be profitable.

 

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A Steady Flow Of Clients Using Techniques From Other Industries
This “credit solutions” lawyer found success using a combination of four common marketing techniques that he tweaked to fit his practice.

 

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Injury Lawyer Succeeds With In-House Marketing, Landing Pages, & Rapid Response
Here is valuable advice from an internet veteran who has learned many marketing lessons over the years.

 

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TV Appearances & A Robust Online Presence Generate Leads
A smart and active marketer successfully leverages several channels.

PROFILES

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Marketing Director Cathy Jamison
Direct mail (great return!), nurturing referrals with a continuity series for VIPs, unifying the marketing message, and widening the firm’s presence.
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Director of Marketing Jeremy Ash
Building a digital and traditional injury marketing strategy from scratch, dumping thin content, ensuring consistent citations, leveraging social media, developing blogs, and adding live chat.
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Marketing Manager Maria Coppola
Working well for her multi-office immigration firm: loyalty programs for referrers, surveys of prospects who go elsewhere, and multiple blogs.

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If you do what you’ve always done, you’ll get what you’ve always gotten.
Tony Robbins

ENTREPRENEURIAL MEMBERS WANTED

1. ACHIEVE MORE

Want a law practice that clients love to talk about? Systems that ensure effective service delivery? Marketing that delivers a steady flow of inquiries without breaking the budget? Follow-up which brings the maximum conversion rate?

It can happen, and already is … in other law offices that you can learn from.

2. WORK LESS

Wasting hours every week on ineffective marketing, leaky intake, and sloppy administrative processes can sap your enthusiasm and upset your work-life balance.

Maybe your practice does not operate as tightly as it could. Maybe implementing some changes could improve results AND cut your hours.

3. HERE’S HOW

Other attorneys and vendors have already put together effective marketing techniques, proven conversion practices, and tightly-controlled administrative processes.

You simply need to learn what they are doing or recommending and adapt the techniques and systems to your practice.

4. JOINING IS THE FIRST STEP

You can begin learning what business practices are working for innovators – lawyers who have embraced and are thriving in the new worlds of inbound marketing, cloud-based systems, virtual practices, globally-based freelancers, and sharing of work product.

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The best time to plant a tree was 20 years ago. The second best time is now.
Chinese proverb

YOUR MEMBERSHIP BRINGS YOU:

The Association of Entrepreneurial Attorneys is rapidly adding resources that will help your firm deliver more value to its prospects and clients. Currently available are:
One of the more time-intensive tasks in the new inbound marketing world is creating all the content needed to draw prospects, move them down the conversion funnel, turn them into happy clients, obtain online reviews, and encourage referrals.

The Association shortcuts that process for you by making available a large and growing collection of specialty-specific content which includes:

  • Consumer booklets
  • Newsletters
  • Practice brochures
  • Referral letters
  • Review requests
  • Web content

The Association’s founding vendor members have contributed their most popular works to our rapidly-growing library. Now available are:

  • 14 Law Firms Succeeding with Online Marketing
  • Acres of Diamonds in Your Law Firm
  • Easy Ways to Increase Conversions
  • Facebook Fan Pages for Lawyers
  • Lawyer Video Marketing
  • LinkedIn for Lawyers

Association members receive a monthly e-letter containing case studies, profiles, and how-to:

Case studies.  What is working in attorney marketing:

  • Novel Marketing Tactics Boost a New Law Firm to Leadership
  • Great Lessons from a Referral-Based Injury Practice
  • Combining Seminars and Newsletters Built this 100% Referral Practice
  • Attorneys Gain New Business by Educating Clients
  • Divorce and DUI Clients from Facebook
  • Injury Niche Building

Profiles: This new section takes a close look at successful law firm managers and marketers:

  • Marketing Manager Succeeds with Loyalty Programs for Referrers, Surveys of Prospects Who Go Elsewhere, and Multiple Blogs

How-to.  Step-by-step instructions for implementing new techniques:

  • 5 New LinkedIn Strategies for Lawyers
  • Advanced Facebook Fan Page Techniques for Lawyers
  • Obtaining Favorable Online Reviews
  • How to Optimize Your LinkedIn Profile

Every two weeks a vetted Association member with special knowledge gives a 30-minute educational webinar followed by a Q&A session which typically lasts 20 minutes.  Past and coming topics include:

  • How LinkedIn Can Boost Your Referrals
  • How to Convert Leads Into Clients
  • Power of Social Media to Grow Your Practice
  • 10 Attorney Marketing Success Stories
  • How to Use Google Local to Attract New Clients
  • Ways Facebook Ads Can Help Your Firm
  • Everything Attorneys Need to Know About SEO

The Association encourages same-specialty, like-minded practitioners to work together at improving their practices by: sharing ideas, swapping results of marketing and process tests, recommending apps and software, and more. We facilitate that cooperation with:

  • Introductions of innovators
  • Moderated specialty roundtables
  • Profiles of innovators, with contact information
  • Mastermind meet-ups

Held over two days in Newport Beach, California, the Association’s first annual conference will focus on practical, use-it-today improvements to make in your firm.

These recommendations will be tailored to your practice, location, competitive environment, and administrative processes.  You will receive:

  1. Recommendations personalized to your firm prepared prior to the conference.
  2. Multiple opportunities to pose your specific questions to experts in both large sessions and in 5-10 lawyer breakout sessions.
  3. Take-home action checklist customized to your firm.
  4. Post-conference one-on-one sit-downs with experts to discuss their recommended action items.

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Try not to become a person of success, but rather try to become a person of value.
Albert Einstein

ADVISORY BOARD

These volunteers are currently providing strategic direction to the Association:
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Travis Hise
James Publishing

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Mitch Jackson
Jackson & Wilson

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Gerry Oginski
Lawyers Video Studio