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CASE STUDIES, EBOOKS, PROFILES, and WEBINARS

We offer a variety of ways to learn about new techniques and innovations. All are free with your membership.

1. Case studies

In collaboration with partner James Publishing, we have accumulated dozens of studies of successful attorney-marketing tactics.

Some are twists on tried-and-true approaches; others are successful adaptations of online marketing techniques working for a variety of businesses, professions, and industries.  A couple are out-there-but-effective approaches that a few bold attorneys have used.

2. Ebooks

Our books are practical, step-by-step how-to’s, complete with screen shots, that tell and show how to efficiently and effectively implement the new online marketing techniques.

LinkedIn, Facebook, Twitter, Avvo, LegalMatch, Quora and more are producing clients for other lawyers, and these books can help you take advantage of these affordable business sources.

3. Profiles

These insightful pieces have just started flowing.  Learn the techniques marketing directors and managing partners are using to keep their practices healthy and growing.

Why experiment with untried approaches?  Instead, simply adapt what is working for other lawyers.

4. Webinars

Let experts walk you through what lawyers need to know to supervise, evaluate, implement, or understand:

  • Organic SEO
  • Google Local optimization
  • Maximizing LinkedIn benefits

  • Facebook and Twitter techniques
  • More bang from your blog
  • Steps for improving conversion

  • Pay-per-click advertising
  • Obtaining more online reviews