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MARKETING TOOLS

As marketing has shifted to inbound, content of all types has risen in importance.
From drawing prospects to your website and demonstrating your expertise to obtaining online reviews and drawing referrals, content is key.

The Association in collaboration with James Publishing offers a substantial collection of ready-to-personalize-and-use content. James retains copyright but grants Association members the right to use the content to promote their own firm for as long as they are Association members.

The following content is available at no charge to help you lift your marketing results:

1. Web Content

Keep your site fresh, engaging, and colorful.  We have specialty-specific educational content in a variety of formats – videos, infographics, slide decks, and articles.

2. Consumer Booklets

Wow your prospects with these high-value giveaways.  These 25-page PDFs provide detailed and illustrated discussions which answer common questions and showcasing your knowledge.

3. Newsletters

Increase calls by staying top of mind, demonstrating expertise, and asking for referrals.

4. Practice Brochures

We use an educational approach to improve response and pass-alongs.

5. Review Requests

Take advantage of the untapped opportunity in online review sites by showing your happy clients how to place reviews on Yelp, Google+, and Avvo.

6. Referral Letters

If you have a number of satisfied past clients, this collection can deliver a quick and substantial increase in business.  Simply personalize and mail to see your call volume increase.

All are available immediately upon joining the Association.