• PPC Trends You Should Know About in 2019

PPC Trends You Should Know About in 2019

PPC marketing continued to grow throughout 2018. There were some massive changes, including AdWords rebranding to Google Ads and the new interface that came along with it. Bing Ads also saw significant changes with new [...]

Injury Niche Building

A multi-pronged approach materially raised the quality of personal injury leads coming into the firm, without reducing the quantity. In the personal injury world, there’s a lot of competition for cases, according to Jonathan Rosenfeld, [...]

Profile: Marketing Manager Maria Coppola

Working well for her multi-office immigration firm: loyalty programs for referrers, surveys of prospects who go elsewhere, and multiple blogs. Maria Coppola may not have known it when she first got into marketing, but she [...]

Profile: Director of Marketing Jeremy Ash

Building a digital and traditional injury marketing strategy from scratch, dumping thin content, ensuring consistent citations, leveraging social media, developing blogs, and adding live chat. Jeremy Ash, director of marketing at Guajardo & Marks in [...]

Profile: Marketing Director Cathy Jamison

Direct mail (great return!), nurturing referrals with a continuity series for VIPs, unifying the marketing message, and widening the firm’s presence. Cathy Jamison found herself in a new place earlier this year—literally. She moved from [...]

Focusing On A Niche

After failing with flyers, social media, & his first niche, this immigration attorney found a winning path. Here are details on the avenues working for him. Law firms have to be creative when it comes [...]