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Injury Niche Building

by jpadmin, June 13, 2018

A multi-pronged approach materially raised the quality of personal injury leads coming into the firm, without reducing the quantity. In the personal injury world, there’s a lot of competition for cases, according to Jonathan Rosenfeld, the founding lawyer at Rosenfeld Personal Injury Lawyers in Chicago. Rosenfeld knew he needed something … Continue reading

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Great Lessons From A Referral-Based Injury Practice

by jpadmin, June 13, 2018

Drawing attorney referrals with the same techniques used to attract consumers. John Fisher is a medical malpractice attorney in New York who primarily gets referrals from other attorneys. He is the author of “The Power of a System: How to Build the Injury Law Practice of Your Dreams,” which is … Continue reading

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Profile: Marketing Manager Maria Coppola

by jpadmin, June 13, 2018

Working well for her multi-office immigration firm: loyalty programs for referrers, surveys of prospects who go elsewhere, and multiple blogs. Maria Coppola may not have known it when she first got into marketing, but she was destined to work at a law firm. She’s held marketing positions in many different … Continue reading

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Profile: Director of Marketing Jeremy Ash

by jpadmin, June 13, 2018

Building a digital and traditional injury marketing strategy from scratch, dumping thin content, ensuring consistent citations, leveraging social media, developing blogs, and adding live chat. Jeremy Ash, director of marketing at Guajardo & Marks in Dallas, always had an interest in the law—even though he didn’t have a desire to … Continue reading

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Profile: Marketing Director Cathy Jamison

by jpadmin, June 13, 2018

Direct mail (great return!), nurturing referrals with a continuity series for VIPs, unifying the marketing message, and widening the firm’s presence. Cathy Jamison found herself in a new place earlier this year—literally. She moved from South Florida, and took up a new residence in New Jersey. But leaving Florida meant … Continue reading

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TV Appearances & A Robust Online Presence Generate Leads

TV Appearances & A Robust Online Presence Generate Leads

by jpadmin, June 13, 2018

A smart and active marketer successfully leverages several channels. Mark Eiglarsh is a criminal defense and personal injury lawyer in South Florida. His practice, The Law Offices of Mark Eiglarsh, is represented online by an informative website and robust social media presence. He’s also quite a fixture on television, having … Continue reading

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Focusing On A Niche

Focusing On A Niche

by jpadmin, June 13, 2018

After failing with flyers, social media, & his first niche, this immigration attorney found a winning path. Here are details on the avenues working for him. Law firms have to be creative when it comes to getting the attention of potential clients. Simply posting a website or keeping a blog … Continue reading

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