PPC Trends You Should Know About in 2019

PPC marketing continued to grow throughout 2018. There were some massive changes, including AdWords rebranding to Google Ads and the new interface that came along with it. Bing Ads also saw significant changes with new features that targeted ad capabilities, reporting, and more. LinkedIn even began profile targeting with ads. Amazon became a potential challenge [...]


10 Online Marketing Tips for Law Firms

While law firms have focused on traditional marketing techniques for decades, a new era of marketing has been introduced. Now, the most efficient way to reach potential clients is online. However, there’s a lot to consider when evaluating all of the online marketing strategies and new techniques. Read below to learn what the professionals [...]


Injury Niche Building

A multi-pronged approach materially raised the quality of personal injury leads coming into the firm, without reducing the quantity. In the personal injury world, there’s a lot of competition for cases, according to Jonathan Rosenfeld, the founding lawyer at Rosenfeld Personal Injury Lawyers in Chicago. Rosenfeld knew he needed something that would make his firm [...]


Great Lessons From A Referral-Based Injury Practice

Drawing attorney referrals with the same techniques used to attract consumers. John Fisher is a medical malpractice attorney in New York who primarily gets referrals from other attorneys. He is the author of "The Power of a System: How to Build the Injury Law Practice of Your Dreams," which is available on Amazon in print [...]


Profile: Marketing Manager Maria Coppola

Working well for her multi-office immigration firm: loyalty programs for referrers, surveys of prospects who go elsewhere, and multiple blogs. Maria Coppola may not have known it when she first got into marketing, but she was destined to work at a law firm. She’s held marketing positions in many different industries, including information technology, insurance [...]


Profile: Director of Marketing Jeremy Ash

Building a digital and traditional injury marketing strategy from scratch, dumping thin content, ensuring consistent citations, leveraging social media, developing blogs, and adding live chat. Jeremy Ash, director of marketing at Guajardo & Marks in Dallas, always had an interest in the law—even though he didn’t have a desire to go to law school. So [...]


Profile: Marketing Director Cathy Jamison

Direct mail (great return!), nurturing referrals with a continuity series for VIPs, unifying the marketing message, and widening the firm’s presence. Cathy Jamison found herself in a new place earlier this year—literally. She moved from South Florida, and took up a new residence in New Jersey. But leaving Florida meant leaving her ca-reer in sports [...]


TV Appearances & A Robust Online Presence Generate Leads

A smart and active marketer successfully leverages several channels. Mark Eiglarsh is a criminal defense and personal injury lawyer in South Florida. His practice, The Law Offices of Mark Eiglarsh, is represented online by an informative website and robust social media presence. He's also quite a fixture on television, having made appearances on CNN, NBC, [...]


Injury Lawyer Succeeds With In-House Marketing, Landing Pages & More

Here is valuable advice from an internet veteran who has learned many marketing lessons over the years. Emery Brett Ledger is a lawyer specializing in personal injury. He’s been practicing law in California since 1998 and is the founder of The Ledger Law Firm. Ledger has worked on numerous wrongful death and catastrophic trucking accident [...]

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