A Step-By-Step Guide to Catching Up On Your Bookkeeping Tax season is coming—it’s inevitable. Getting your books tax-ready ensures you are compliant with the IRS recordkeeping requirements, meaning no late fees, no surprises, and a successful tax return that won’t cost you extra time later on (we know you’re busy). We started Bench so you [...]
As Google continues to make changes to the paid search platform, we learn more about the best practices of the year for things like paid search and PPC. You should review your current practices and realign them to improve your performance and gain opportunities. If you have questions or would like to talk to Travis [...]
One of the most important steps of the client life cycle is the intake process. It involves a series of steps that ultimately converts potential clients into paying clients. It is, essentially, the sales process for law firms. Despite its importance, law firms rarely invest energy into making their intake process more effective and efficient. [...]
The economy is treating many law firms well, with profits up and revenues high. Attorneys are willing to shell out plenty on marketing. It can be tempting to put the whole hog in large-scale marketing that grabs attention. Many attorneys want to do what their counterparts are doing, which often means billboards and full page [...]
NOTE: It’s important to tailor a PPC campaign to your specific requirements in order to achieve the best results. This post serves as a guideline for PPC campaigns for the legal industry. Every law firm that takes client acquisition seriously understands the necessity of an excellent digital marketing strategy, especially one that involves effective PPC [...]
PPC marketing continued to grow throughout 2018. There were some massive changes, including AdWords rebranding to Google Ads and the new interface that came along with it. Bing Ads also saw significant changes with new features that targeted ad capabilities, reporting, and more. LinkedIn even began profile targeting with ads. Amazon became a potential challenge [...]
While law firms have focused on traditional marketing techniques for decades, a new era of marketing has been introduced. Now, the most efficient way to reach potential clients is online. However, there’s a lot to consider when evaluating all of the online marketing strategies and new techniques. Read below to learn what the professionals [...]
A multi-pronged approach materially raised the quality of personal injury leads coming into the firm, without reducing the quantity. In the personal injury world, there’s a lot of competition for cases, according to Jonathan Rosenfeld, the founding lawyer at Rosenfeld Personal Injury Lawyers in Chicago. Rosenfeld knew he needed something that would make his firm [...]
Drawing attorney referrals with the same techniques used to attract consumers. John Fisher is a medical malpractice attorney in New York who primarily gets referrals from other attorneys. He is the author of "The Power of a System: How to Build the Injury Law Practice of Your Dreams," which is available on Amazon in print [...]
Working well for her multi-office immigration firm: loyalty programs for referrers, surveys of prospects who go elsewhere, and multiple blogs. Maria Coppola may not have known it when she first got into marketing, but she was destined to work at a law firm. She’s held marketing positions in many different industries, including information technology, insurance [...]
