A Step-By-Step Guide to Catching Up On Your Bookkeeping Tax season is coming—it’s inevitable. Getting your books tax-ready ensures you are compliant with the IRS recordkeeping requirements, meaning no late fees, no surprises, and a successful tax return that won’t cost you extra time later on (we know you’re busy). We started Bench so you [...]
As Google continues to make changes to the paid search platform, we learn more about the best practices of the year for things like paid search and PPC. You should review your current practices and realign them to improve your performance and gain opportunities. If you have questions or would like to talk to Travis [...]
One of the most important steps of the client life cycle is the intake process. It involves a series of steps that ultimately converts potential clients into paying clients. It is, essentially, the sales process for law firms. Despite its importance, law firms rarely invest energy into making their intake process more effective and efficient. [...]
The economy is treating many law firms well, with profits up and revenues high. Attorneys are willing to shell out plenty on marketing. It can be tempting to put the whole hog in large-scale marketing that grabs attention. Many attorneys want to do what their counterparts are doing, which often means billboards and full page [...]
NOTE: It’s important to tailor a PPC campaign to your specific requirements in order to achieve the best results. This post serves as a guideline for PPC campaigns for the legal industry. Every law firm that takes client acquisition seriously understands the necessity of an excellent digital marketing strategy, especially one that involves effective PPC [...]
PPC marketing continued to grow throughout 2018. There were some massive changes, including AdWords rebranding to Google Ads and the new interface that came along with it. Bing Ads also saw significant changes with new features that targeted ad capabilities, reporting, and more. LinkedIn even began profile targeting with ads. Amazon became a potential challenge [...]
