A Step-By-Step Guide to Catching Up On Your Bookkeeping 

January 8th, 2020|Comments Off on A Step-By-Step Guide to Catching Up On Your Bookkeeping 

A Step-By-Step Guide to Catching Up On Your Bookkeeping  Tax season is coming—it’s inevitable. Getting your books tax-ready ensures you are compliant with the IRS recordkeeping requirements, meaning no late fees, no surprises, and a [...]

10 Best Practices for Paid Search and PPC for Attorneys

June 24th, 2019|Comments Off on 10 Best Practices for Paid Search and PPC for Attorneys

As Google continues to make changes to the paid search platform, we learn more about the best practices of the year for things like paid search and PPC. You should review your current practices and [...]

Making Your Client Intake Process More Effective for Your Law Firm

June 24th, 2019|Comments Off on Making Your Client Intake Process More Effective for Your Law Firm

One of the most important steps of the client life cycle is the intake process. It involves a series of steps that ultimately converts potential clients into paying clients. It is, essentially, the sales process [...]

10 Truths to Improve Your Law Firm Marketing 

June 24th, 2019|Comments Off on 10 Truths to Improve Your Law Firm Marketing 

The economy is treating many law firms well, with profits up and revenues high. Attorneys are willing to shell out plenty on marketing. It can be tempting to put the whole hog in large-scale marketing [...]

7 Vital Elements of Productive PPC Campaigns for Law Firms

June 19th, 2019|Comments Off on 7 Vital Elements of Productive PPC Campaigns for Law Firms

NOTE: It’s important to tailor a PPC campaign to your specific requirements in order to achieve the best results. This post serves as a guideline for PPC campaigns for the legal industry. Every law firm [...]

Bankruptcy Letter Templates

March 4th, 2019|Comments Off on Bankruptcy Letter Templates

View the letter templates to select the ones you wish to utilize, and proceed to download the template as a word document. [DATE] VIA [METHOD OF MAILING] [NAME OF CLIENT] [ADDRESS LINE 1] [...]

Email Templates

February 23rd, 2019|Comments Off on Email Templates

Don't forget to download the guides and upload them to your own website and substituting the link in the email template below with your own.   Is Arbitration the Best Way to Resolve [...]

  • PPC Trends You Should Know About in 2019

PPC Trends You Should Know About in 2019

February 20th, 2019|Comments Off on PPC Trends You Should Know About in 2019

PPC marketing continued to grow throughout 2018. There were some massive changes, including AdWords rebranding to Google Ads and the new interface that came along with it. Bing Ads also saw significant changes with new [...]

  • 10 Online Marketing Tips for Law Firms

10 Online Marketing Tips for Law Firms

December 29th, 2018|Comments Off on 10 Online Marketing Tips for Law Firms

While law firms have focused on traditional marketing techniques for decades, a new era of marketing has been introduced. Now, the most efficient way to reach potential clients is online. However, there’s a lot [...]

Injury Niche Building

June 13th, 2018|Comments Off on Injury Niche Building

A multi-pronged approach materially raised the quality of personal injury leads coming into the firm, without reducing the quantity. In the personal injury world, there’s a lot of competition for cases, according to Jonathan Rosenfeld, [...]

Great Lessons From A Referral-Based Injury Practice

June 13th, 2018|Comments Off on Great Lessons From A Referral-Based Injury Practice

Drawing attorney referrals with the same techniques used to attract consumers. John Fisher is a medical malpractice attorney in New York who primarily gets referrals from other attorneys. He is the author of "The Power [...]

Profile: Marketing Manager Maria Coppola

June 13th, 2018|Comments Off on Profile: Marketing Manager Maria Coppola

Working well for her multi-office immigration firm: loyalty programs for referrers, surveys of prospects who go elsewhere, and multiple blogs. Maria Coppola may not have known it when she first got into marketing, but she [...]

Profile: Director of Marketing Jeremy Ash

June 13th, 2018|Comments Off on Profile: Director of Marketing Jeremy Ash

Building a digital and traditional injury marketing strategy from scratch, dumping thin content, ensuring consistent citations, leveraging social media, developing blogs, and adding live chat. Jeremy Ash, director of marketing at Guajardo & Marks in [...]

Profile: Marketing Director Cathy Jamison

June 13th, 2018|Comments Off on Profile: Marketing Director Cathy Jamison

Direct mail (great return!), nurturing referrals with a continuity series for VIPs, unifying the marketing message, and widening the firm’s presence. Cathy Jamison found herself in a new place earlier this year—literally. She moved from [...]

TV Appearances & A Robust Online Presence Generate Leads

June 13th, 2018|Comments Off on TV Appearances & A Robust Online Presence Generate Leads

A smart and active marketer successfully leverages several channels. Mark Eiglarsh is a criminal defense and personal injury lawyer in South Florida. His practice, The Law Offices of Mark Eiglarsh, is represented online by an [...]

Focusing On A Niche

June 13th, 2018|Comments Off on Focusing On A Niche

After failing with flyers, social media, & his first niche, this immigration attorney found a winning path. Here are details on the avenues working for him. Law firms have to be creative when it comes [...]

Injury Lawyer Succeeds With In-House Marketing, Landing Pages & More

June 13th, 2018|Comments Off on Injury Lawyer Succeeds With In-House Marketing, Landing Pages & More

Here is valuable advice from an internet veteran who has learned many marketing lessons over the years. Emery Brett Ledger is a lawyer specializing in personal injury. He’s been practicing law in California since 1998 [...]

High ROI For NYC Divorce Attorney From 2 Marketing Investments

June 13th, 2018|Comments Off on High ROI For NYC Divorce Attorney From 2 Marketing Investments

Reputation management and client-oriented office procedures deliver clients for this longtime divorce lawyer. The Challenge New York divorce attorney Bruce Provda’s (http://nydivorcefirm.com) biggest challenge proved to be breaking into the mainstream legal market.  Eventually Bruce’s [...]

Using Techniques From Other Industries To Gain Clients

June 13th, 2018|Comments Off on Using Techniques From Other Industries To Gain Clients

This “credit solutions” lawyer found success using a combination of four common marketing techniques that he tweaked to fit his practice. Wisconsin attorney Michael Mack offers credit solutions to consumers.  His website address is http://www.thecreditman.com [...]

Novel Marketing Tactics Boost a New Law Firm to Leadership

June 13th, 2018|Comments Off on Novel Marketing Tactics Boost a New Law Firm to Leadership

In less than two years these lawyers built the largest criminal defense practice in the county. In the summer of 2012, Benjaman Adams decided to leave his job as a public defender in Alaska and [...]

Computer Entrepreneur Turned Family Lawyer Reapplies Business Lessons

June 13th, 2018|Comments Off on Computer Entrepreneur Turned Family Lawyer Reapplies Business Lessons

With effective marketing and a good business plan, going solo straight out of law school can be profitable. Before he became a lawyer, Joe Lewis started and ran a geographic information services business for 15 [...]

How A Bankruptcy Lawyer Uses Long-Tail Keywords to Improve SEO

June 13th, 2018|Comments Off on How A Bankruptcy Lawyer Uses Long-Tail Keywords to Improve SEO

This wise marketer provides several pearls about reviews, websites, optimization, Adwords, and overall strategy. Richard J. Symmes is the founder and owner of Symmes Law Group, PLLC in Seattle, WA. He’s a solo attorney and [...]